What We Do

The HOC Insights & Studio division is where research, analysis and storytelling converge. We decode African culture, behaviour and creative economies to empower brands, creators and organisations with knowledge that drives meaningful work.

Cultural Insights & Trend Mapping

We unpack what’s shaping South African and global African youth culture — across entertainment, identity, music, fashion, content, digital behaviour and emerging creative markets.

Our reports analyse the economics of creative industries: spending patterns, audience shifts, consumption behaviours, subculture evolution and sector performance.

Industry Reports & Market Studies

Content & Editorial Studio

The home of BRANDED — our digital magazine. We produce high-end stories, essays, interviews, profiles, visual campaigns and editorial content that centre African voices, style and innovation.

Brands and organisations come to HOC for clarity, direction and cultural fluency. We translate insights into creative strategies, concepts and execution pathways.

Campaign Strategy & Creative Direction

Why It Matters

Africa’s creative economy is growing — but under-researched. HOC fills that gap by producing data that is:
• Locally grounded
• Culturally nuanced
• Globally competitive
• Creator-informed

We help creative entrepreneurs make smarter decisions.
We help brands show up authentically.
We help investors see opportunities early.

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